The most common e-commerce models of 2017 offered services, physical goods,and information regarding best ecommerce platforms. The most successful e-industries were Apple, Walmart,and Amazon.
Pros and Cons
Services are ideal for the online market. Brick and mortar warehouses are unnecessary as there is no need for storage. This type of business saves a ton of money in shipping charges alone. Delivery time is immediate,andas long as the information is correct, most customers are very satisfied.
Digital Information has the same advantages- however, determining what the consumer wants is vital in this business. EBooks only sell if they provide data that has not been explored or old approach it from a new perspective. It can be a booming triumph or a miserable failure. The good thing is the investment is small,so the return doesn’t have to top the charts.
Physical Goods are a whole different story, not only is the cost ofproducing the products -the cost of storage and shipping can be a considerable burden. A few companies have managed to soar to victory and include “free shipping.”
Apple is, of course, a group of marketing geniuses. They offer a must-haveproduct, pay attention to every detail and bump up the quality. Consumers eat it up,and their products don’t take a lot of space to store.
Walmart has its own smart marketing but in a different way. They charge more for their online products than in the stores. How does that work? When consumers see “online price only” they assume it’s a “good deal” plus Walmart is selling convenience,not just the physical items.
Amazon has fooled half the world with Prime. They boast free shipping for about one hundred dollars a year plus a guaranteed arrival date. Should the buyer want it sooner, there is an additional fee for the free shipping. They offer such a wide selection of products from all over the world many people don’t complain if it costs more or arrives later than expected.
It isn’t just in Australia and the USA, 68% of Ex customers shop online. One wonders what will happen when all the brick and mortars have gone to heaven and the internet crashes, where can one find a loaf of bread.