A great part of your trade show success hinges upon how your staff relates to attendees. Here are some suggestions on how to better prepare your staff and increase your success at trade shows.
Define Booth Staff Roles and Responsibilities
Before the trade show, make a list of those who will be manning your booth. Consider their assets, skills, and strengths. There are certain jobs most booths require and sometimes it makes more sense to have specific individuals handle those tasks, according to their strengths, rather than have everyone doing all of them randomly.
Trade Show Booth Roles
Once you’ve thought about the traits of those who will be attending, you’re now ready to assign individuals to those tasks. Here are roles that are most common to trade shows:
o Collectors – these individuals go into the aisles, socialize with attendees, assess their interest in your product, and urge them to head over to the booth (politely and unobtrusively, of course)
o Anchors: these individuals’ welcome and log in visitors and take down their contact information. They additionally guide visitors to areas of interest, such as promotions, demonstrations, and games.
o Exhibitors: these individuals educate and entertain prospects and provide live demonstrations. They have good senses of humor and the ability to engage in conversation.
o Sales Representatives: these individuals are highly skilled at presenting sales pitches. They are also good at accumulating potential sales leads
Ultimately, it’s important to put together a team that functions and works well together. Make sure you clearly define the responsibilities and your expectations.
Now that you have a great staff, all you need next is a great booth.
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About Author :
Jeffrey J. Burns is an experienced exhibition designer in California and Marketing Manager with an experience in Double Deck Displays at Next level display. Nldisplay is a leading California trade show display company specializing in creating an effective trade show booth, trade show rentals, pop up displays, exhibits, tension fabric displays, hybrid exhibits, portable modular displays and exhibit lighting and staging. Next level display have a trade show display that fits every budget and style, including trade show pop up displays, truss systems, banner stands, and much more!